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All undergraduate TCNJ students are invited to participate. Students with ideas that translate into viable business products or services can come from virtually any School and major. Each team must be comprised of no less than two and no more than four current TCNJ students. The competition is not associated with a course and students must rely upon their own resourcefulness in finding assistance (e.g., a faculty member, the TCNJ Small Business Development Center, family and friends, etc.). Establishing the concept, developing the business plan and a three-minute video, and managing the team remain solely the responsibility of team members. Students make all final decisions and the business plan is theirs and theirs alone.